Leadership, UX/UI, Analytics, Branding, Web Development, Motion graphics
Comeon Group
During my time at the company, Comeon Group had over 550 employees worldwide, with offices in London, Poland, Stockholm, Umeå, Istanbul, and Malta. They offer online sportsbooks, casinos, and Poker around the world. It was a young, dynamic, and innovative company with multiple sub-brands.
Comeon Group has a multi-brand portfolio with over 22 casino brands. My job was to improve these products by defining new strategies, improving our way of working, collaborating with developers, and managing a team of designers and front-end developers. I was also in charge of branding, website development, and marketing during my time at Comeon Group.
My role was UX/UI design lead with manager responsibility, I managed the team by being responsible for employee feedback, salaries, and vacations, and helping the team members develop as designers.
Design system
Creating a consistent design across multiple platforms and over 22 unique brands is a challenging task. To achieve this, we spent a significant amount of time developing a solid design system that served as our one source of truth. With a team of over 550 employees and 24 designers in three locations, clear communication was key to our success.
Our design system consisted of multiple files connected to one master file that contained all our atomic components. We enabled a workflow that made it possible for all designers to collaborate in the same files at the same time, which at that time, was ground breaking. We later switched to Figma from Sketch and Abstract.
The design system streamlined the process of creating new user flows and brands. It was scalable and contained shared symbols, pages, text styles, colors, and icons for over 22 brands.
Responsive framework for multiple brands
Responsive framework initiative
At ComeOn!, one of our key initiatives involved elevating our mobile framework to a responsive web design. This project aimed to develop a website that integrates flawlessly with our existing mobile interface. By collaborating in an agile team environment, we successfully executed the project within the designated timeline and budget, achieving optimal cost-effectiveness.
Prototyping
Prototyping in design is key because it shows ideas in a way everyone can understand, helps find and fix problems early, allows for user testing to make things better, and makes sure everyone involved knows what the goal is, saving time and effort.
New sportsbook icon family
I created a new icon family for our sportsbook. Sportsbook is the feature on the website where you bet on sports. We needed to unify our icons to make them match and work on all 22 brands and in all parts of the world.
Sportsbook
The sportsbook is the most complex part of any betting and casino website. One of my largest projects was to redesign the entire sportsbook from the ground up.
Rebranding and new company website
When changing the name of the company to ComeOn Group, I created the new brand guidelines and corporate website. The site was built in only three weeks. The project was meant to be a surprise for the rest of the company and I was the one who secretly designed and developed the new web from scratch. With the website and the new logo, I also designed new stationaries and company clothing that was given to the employees.
Back office Redesign
A redesign of the existing back office of ComeOn! and 13 other casino brands. The design was made during a two day hackathon. We managed to create a working prototype with real live data.
15 brands, 1 common goal
We all like different things. Comeon’s aim was to be able to connect to a wide variety of customers. So they create strong brands that were all relevant, authentic and consistent over time.
They have developed a multi brand strategy that allows them to create better experiences, and at the same time cover large sections of each market they operate in.
Here are some of the brands: