About me

Hi, my name is Andreas and I am a UX/UI designer who knows how to write code. This is my personal portfolio and company homepage. My base is in Sweden but my work is international.



February 2019

UX Lead

ComeOn Group

Working as the UX Lead at ComeOn! I manage the direction of the user interface and the user experience in our digital products. I encourage and enable UX/UI designers to solve problems and help with guidance when required. The role include strategic and tactical UX/UI decisions related to design and usability as well as features and functions.

I manage the team by being responsible for employee feedback, salaries, vacations and to help the team members develop as designers.

The primary function of the UX Lead role is to:

  • Overview of all UX/UI designs for all Saber/Xcaliber brands and their digital products
  • Being the point of contact between UX/UI designers and the company
  • Communicate with the teams, bridging the gap between visual design, functional development, and content
  • Communicate the value of user-centric disciplines to stakeholders
  • Conduct research and make use of customer feedback to improve our products
  • Lead and oversee UX/UI concepts, prototypes, and layouts
  • Lead and oversee UX/UI designs based on feedback from business management
  • Maintain and create UX/UI visual guidelines and assets
  • Making sure designs delivered to developers and business management is meeting the expectations set
  • Maintain, update and keep an overview of the health of our design system
  • Provide support to team members on UX/UI and system design related issues
August 2017 – 2019

UX/UI Designer


My job is to create a better User Experience for our visitors and at the same time keep the different brands User Interface consistent across all platforms.

September 2014 – 2017

Art Director/UX Designer

PCG Stockholm
I helped our clients with UX, UI, digital strategies, websites, apps for iOS/Android, online campaign strategies, visual identities, photoshoots, and movie production. I also held courses for clients in SEO, Analytics, Social Media, and WordPress. PCG Stockholm is a creative ad agency with a focus on strategy. Some of PCG’s clients: Autoliv, Peak Performance, SMÅA A-Kassa, Nordic Capital, J.Lindberg, Liljeholmens, Jim Rickey, Bobbie Burns, and many more.
December 2010 – September 2014

Graphic Designer

Working at Skistar Inhouse with graphic design, conceptual ideas, designs for new business areas, campaigns, photoshoots, and digital media. SkiStar owns and operates ski resorts in alpine destinations in Sälen, Åre, and Vemdalen in Sweden, Hemsedal, and Trysil in Norway, and St: Johann in Austria.
September 2009 – December 2010

Head of Web and Design

Malung-Sälen TuRISM
Malung-Sälen Turism AB is a company owned by the town Malung-Sälen. Our mission was to bring tourists to the township and provide service to the guests already visiting. My job was to develop websites, work with web strategies for the government of Malung-Sälen, and create designs for print material. A wide range of tasks. During my time at MST I also integrated a new booking system called City Break. I was part of a big initiative called Visit Dalarna. A large project with the purpose of bringing together all the townships of Dalarna and try to communicate as one. Making it easier for guests to book and visit Dalarna.

Never forget that the most important person in the room is the user.

A hunger for knowledge


Berghs School of Communication

Pcg Academy / 2014-2015

PCG Academy – A one-year education tailored for the PCG agency network. Five courses in Stockholm and Oslo.

Module 1. Communication and its effects
Module 2. To sell and develop conceptual creative solutions
Module 3. Project management in digital channels
Module 4. Integrated communication
Module 5. Social Media Marketing

Berghs School of Communication

Art director / 2014

The course gave me a greater understanding of the complex processes that influence creative work, the course was structured around a case study. I learned how to work strategically and to sell my ideas to stakeholders/clients.

I followed a company from the start; its structure of corporate identity, branding of services and products, its information work, and advertising and marketing efforts. I learned how clients, strategists, and creators interact in different contexts. 

National Snowboard Academy

Economics / 2003-2006

National elite athlete school with a focus on sports and economics. Competed in snowboard for many years and had sponsors that supported me.

A great time of my life that taught me about having goals and following your dreams.


I love taking pictures

I have always had a passion for film and photography. That’s where my passion for design began.