About me

Design leader with a background in UX, UI, and product design, experienced in leading teams and scaling design in complex organizations.

I help organizations create accessible, high-quality digital products by combining design strategy, strong teams, and cross-functional collaboration.

My focus is on leadership, design quality, and enabling designers to do their best work at scale.

Timeline

Experience

Current
Creative design lead UX/UI
tELEDYNE FLIR

Lead UX/UI design across Teledyne FLIR’s digital ecosystem, acting as the primary expert and go-to person for design-related questions. Drive design quality, maturity, and consistency across digital and physical products used by customers worldwide.

Key responsibilities and impact:

  • Own and evolve the UX/UI vision, ensuring best-in-class, user-centered solutions across platforms and products.
  • Lead and develop the design team by evolving ways of working, methods, processes, recruitment, and tools.
  • Guide teams through the full design lifecycle — from user research and concept development to high-fidelity design and implementation.
  • Plan, prioritize, and balance design work across multiple initiatives and projects.
  • Collaborate closely with engineering, product, development, and testing to shape future product direction based on user needs and business goals.
  • Drive cross-platform and ecosystem-level design, ensuring coherent experiences across the entire digital landscape.
  • Communicate and present design insights, concepts, and rationale to stakeholders globally.
  • Actively advocate for and market Design as a strategic function within the organization.

This role combines design leadership, strategic influence, and team development in a global, technology-driven organization.

May 2021 – Mars 2023

UX Design lead mobile

SEB – Skandinaviska Enskilda banken

Led UX strategy and design execution for SEB’s mobile applications across private, corporate, and youth banking, serving millions of users on iOS and Android. Acted as a central design leader for mobile experiences within one of Sweden’s largest banks, with a strong focus on accessibility, coherence, and mobile-first product strategy.

Key responsibilities and impact:

  • Co-owned the strategic direction for SEB’s mobile apps together with Product Owners and senior stakeholders, aligning business goals, customer needs, and regulatory requirements.
  • Worked cross-channel with UX Leads for web (private, corporate, and external) to ensure a cohesive, end-to-end customer experience across the bank’s digital ecosystem.
  •  Supported and enabled a Customer Experience community of ~70 designers, researchers, UX writers, and service designers, providing guidance, structure, and shared ways of working for mobile and app design.
  • Defined and documented mobile-first design principles and guidelines, increasing consistency, design quality, and shared understanding across teams.
  • Acted as a coach and mentor to designers, strengthening mobile design maturity and helping teams translate complex banking needs into clear, accessible interfaces for small screens.
  • Reviewed and quality-assured new UI components to ensure they were mobile-optimized, accessible, and design-system ready before publication.
  • Acted as a knowledge hub for industry trends, accessibility standards, and mobile UX best practices, proactively sharing insights across the organization

This role combined design leadership, strategic influence, and hands-on quality assurance, contributing to scalable, inclusive, and high-quality mobile experiences at enterprise scal

February 2017 – may 2021 
UX Lead and manager
ComeOn Group

Working as the UX Lead at ComeOn! I manage the direction of the user interface and the user experience in our digital products. I encourage and enable UX/UI designers to solve problems and help with guidance when required. The role include strategic and tactical UX/UI decisions related to design and usability as well as features and functions.

I manage the team by being responsible for employee feedback, salaries, vacations and to help the team members develop as designers.

The primary function of the UX Lead role is to:

  • Overview of all UX/UI designs for all Saber/Xcaliber brands and their digital products
  • Being the point of contact between UX/UI designers and the company
  • Communicate with the teams, bridging the gap between visual design, functional development, and content
  • Communicate the value of user-centric disciplines to stakeholders
  • Conduct research and make use of customer feedback to improve our products
  • Lead and oversee UX/UI concepts, prototypes, and layouts
  • Lead and oversee UX/UI designs based on feedback from business management
  • Maintain and create UX/UI visual guidelines and assets
  • Making sure designs delivered to developers and business management is meeting the expectations set
  • Maintain, update and keep an overview of the health of our design system
  • Provide support to team members on UX/UI and system design related issues
September 2014 – 2017

Art Director/UX Designer

PCG Stockholm
I helped our clients with UX, UI, digital strategies, websites, apps for iOS/Android, online campaign strategies, visual identities, photoshoots, and movie production. I also held courses for clients in SEO, Analytics, Social Media, and WordPress. PCG Stockholm is a creative ad agency with a focus on strategy. Some of PCG’s clients: Autoliv, Peak Performance, SMÅA A-Kassa, Nordic Capital, J.Lindberg, Liljeholmens, Jim Rickey, Bobbie Burns, and many more.
December 2010 – September 2014

Graphic Designer

Skistar
Working at Skistar Inhouse with graphic design, conceptual ideas, designs for new business areas, campaigns, photoshoots, and digital media. SkiStar owns and operates ski resorts in alpine destinations in Sälen, Åre, and Vemdalen in Sweden, Hemsedal, and Trysil in Norway, and St: Johann in Austria.
September 2009 – December 2010

Head of Web and Design

Malung-Sälen TuRISM
Malung-Sälen Turism AB is a company owned by the town Malung-Sälen. Our mission was to bring tourists to the township and provide service to the guests already visiting. My job was to develop websites, work with web strategies for the government of Malung-Sälen, and create designs for print material. A wide range of tasks. During my time at MST I also integrated a new booking system called City Break. I was part of a big initiative called Visit Dalarna. A large project with the purpose of bringing together all the townships of Dalarna and try to communicate as one. Making it easier for guests to book and visit Dalarna.

Never forget that the most important person in the room is the user.

A hunger for knowledge

Education

Berghs School of Communication

Pcg Academy / 2014-2015

PCG Academy – A one-year education tailored for the PCG agency network. Five courses in Stockholm and Oslo.

Module 1. Communication and its effects
Module 2. To sell and develop conceptual creative solutions
Module 3. Project management in digital channels
Module 4. Integrated communication
Module 5. Social Media Marketing

Berghs School of Communication

Art director / 2014

The course gave me a greater understanding of the complex processes that influence creative work, the course was structured around a case study. I learned how to work strategically and to sell my ideas to stakeholders/clients.

I followed a company from the start; its structure of corporate identity, branding of services and products, its information work, and advertising and marketing efforts. I learned how clients, strategists, and creators interact in different contexts. 

National Snowboard Academy

Economics / 2003-2006

National elite athlete school with a focus on sports and economics. Competed in snowboard for many years and had sponsors that supported me.

A great time of my life that taught me about having goals and following your dreams.

Passion

I love taking pictures

I have always had a passion for film and photography. That’s where my passion for design began.