UX/UI Branding, Web Development, Video
Today, ComeOn has over 520 employees worldwide, with offices in London, Stockholm and Malta. We offer Sportsbook, Casino and Poker around the world. We are a young, dynamic and innovative company with multiple sub-brands.
ComeOn! has a multi brand portfolio with over 20 casino brands. My job is to improve these websites via UX related tasks, keep our design system updated and to come up with new improvements to our casino products. I have been in charge of branding, website development and marketing during my time at ComeOn!
Working with two platforms, catering over 20 unique brands on different markets is a real challenge. Consistency is key. We have spent much time developing a solid design system that is our one source of truth. With over 520 employees and 24 designers in three different locations, we need good communication in our team to pull this off.
Our design system is based on multiple Sketch master files that are connected using Abstract. Abstract is a tool that allows us designers to work on the same design file at the same time without creating conflicting copies. It’s like Github for product designers.
The design system helps speed up the process of creating new user flows and even new brands. The system is created to be scalable and at the moment it contains shared symbols, pages, text styles, colors and icons for over 21 brands and counting.
We upload our designs to Zeplin as a handover to our developers.
Responsive framework for 13 brands
One of the biggest projects that I have been in charge of was scaling our mobile framework to a responsive web. The challenge was to create a responsive website that works seamlessly with our current mobile. Working in an agile team with daily stand-ups we managed to complete the project on time and at a beneficial cost.
Prototyping is a part of my everyday work. Creating everything from low fidelity wireframes, to more detailed views. Depending on the stakeholder and the task, sometimes animation is needed to showcase the desired feature.
New sportsbook icon family
Back office Redesign
A redesign of the existing back office of ComeOn! and 13 other casino brands. The design was made during a two day hackathon. We managed to create a working prototype with real live data.