UX/UI, Analytics, Branding, Web Development, Video
Today, Comeon Group has over 550 employees worldwide, with offices in London, Poland, Stockholm, Umeå, Istanbul, and Malta. We offer Sportsbook, Casino, and Poker around the world. We are a young, dynamic and innovative company with multiple sub-brands.
Comeon Group has a multi-brand portfolio with over 22 casino brands. My job is to improve these websites via UX/UI related tasks, keep our design system updated, and to come up with new improvements to our casino products. I have also been in charge of branding, website development, and marketing during my time at Comeon Group.
Today I act as UX/UI Lead and also as Manager, I manage the team by being responsible for employee feedback, salaries, vacations and to help the team members develop as designers.
Working with two platforms, catering over 22 unique brands on different markets is a real challenge. Consistency is key. We have spent much time developing a solid design system that is our one source of truth. With over 550 employees and 24 designers in three different locations, we need good communication in our team to pull this off.
Our design system is based on multiple files that are connected to one master that contains all our atomic components. We use tools that allow us designers to work on the same file at the same time without creating conflicting copies. We currently work in Figma, we made a move from Sketch and Abstract to Figma about a year ago.
The design system helps speed up the process of creating new user flows and even new brands. The system is created to be scalable and at the moment it contains shared symbols, pages, text styles, colors, and icons for over 22 brands and counting.
Responsive framework for multiple brands
One of the biggest projects during my time at ComeOn! was scaling our mobile framework to responsive web. The challenge was to create a responsive website that works seamlessly with our current mobile. Working in an agile team with daily stand-ups we managed to complete the project on time and at a beneficial cost.
Prototyping is a part of my everyday work. Creating everything from low fidelity wireframes, to more detailed views. Depending on the stakeholder and the task, sometimes animation is needed to showcase the desired feature.
New sportsbook icon family
I created a new icon family for our sportsbook. Sportsbook is the feature on the website where you bet on sports. We needed to unify our icons to make them match and work on all 22 brands and in all parts of the world.
To bet on sports should not be a difficult task for the user. The sportsbook is a complex part of our website that contains a lot of content. To make the sportsbook visually appealing to our users and to make it easy to navigate requires a lot of work. I am in charge of everything design related connected to our sportsbook domain, both User Experience, and User Interface. Below are some screens from our Polish brand Pzbuk.
Rebranding and new company website
Changing the name of the company to ComeOn Group. I created the new company logo and website. The website was built in only three weeks. The project was meant to be a surprise for the rest of the company and I was the one who secretly designed and developed the new web from scratch.
Back office Redesign
A redesign of the existing back office of ComeOn! and 13 other casino brands. The design was made during a two day hackathon. We managed to create a working prototype with real live data.
With a multi-brand strategy, Comeon Group manages to cater to multiple people’s needs. This way we can create a unique experience for bigger parts of each market we operate. These are our brands: